Anläßlich der Meldung, dass Verizon seinen Kunden gemeinsam mit Obopay ein mobiles Bezahlverfahren anbieten wird, hat Strategy Analytics seine Prognose nochmals bestätigt, dass in 2011 die Umsätze im Mobile Payment 36 Milliarden US$ betragen werden.
The Strategy Analytics Wireless Media Strategies team applauds the decision by Verizon Wireless to expand the utility of mobile phones with today’s announcement of an m-payment service enabled as a BREW application from technology partner Obopay.
Mobile payments and mobile commerce applications have been in use for several years, with pioneering approaches from Japan and Korea enabling cashless transactions for train tickets, taxis, soda machines, parking meters and even restaurant bills.
Phil Taylor, Director of the Wireless Media Strategies Service, commented, “In our December 2006 report, we predicted significant activity in the form of payment and ticketing trials towards the end of 2007 and maintain our projected outlook of $36 billion in spending via contactless payment interfaces on mobile phones by 2011. Today’s announcement confirms our belief that significant momentum will develop as other US and international operators jump on the m-payment bandwagon.”
David Kerr, Vice President of the Global Wireless Practice, added, “Verizon Wireless is a trusted brand known for reliability, quality and customer service. Expanding the domain of influence for mobiles beyond voice, SMS and multimedia content is a natural step given their ubiquitous presence in the US. Boasting industry-leading churn levels and a strong stable of innovative offerings from enterprise solutions to Vcast TV to Vcast Music, Verizon Wireless is well-positioned to capture the e-wallet, as well as the minds of the digital youth and early career segments in the US. SprintNextel, which has forged a more positive approach to mobile advertising and alternative network technologies (e.g. WiMax), is sure to follow suit, while GSM leader, AT&T, has a massive national advertising budget and trusted audience who may be receptive to m-payments. Quelle