Mit seiner neuen Werbekampagne setzt Yahoo auf sein mobiles Angebot, berichtet RCRWirelessNews.
The campaign breaks just as Yahoo is under increasing pressure from Wall Street while also trying to project an image of innovation. Yahoo, like all portals, faces a similar growth problem in that it is fairly fully distributed. The key for growth is to attract existing and non-Yahoo users to adopt new services in order to grow audience and impressions.
That Yahoo has chosen to focus its consumer-marketing efforts on mobile and social search points to what the company considers to be growth priorities. While Yahoo continues to lag Google Inc. in search, it has passed its competitors in the mobile search area with 14.1 million mobile subscribers accessing e-mail, instant messaging, search, news, directory or weather categories using Yahoo sites, according to M:Metrics. It also has a booming business in its Q&A service, Answers.