Bei Wired findet sich „The Untold Story: How the iPhone Blew Up the Wireless Industry“. Ein sehr lesenswerter Bericht von Fred Vogelstein über die Entwicklung des iPhone und welchen Einfluss sein Erfolg auf die Mobilfunkindustrie hat.
It may appear that the carriers‘ nightmares have been realized, that the iPhone has given all the power to consumers, developers, and manufacturers, while turning wireless networks into dumb pipes. But by fostering more innovation, carriers‘ networks could get more valuable, not less. Consumers will spend more time on devices, and thus on networks, racking up bigger bills and generating more revenue for everyone. According to Paul Roth, AT&T’s president of marketing, the carrier is exploring new products and services – like mobile banking – that take advantage of the iPhone’s capabilities. „We’re thinking about the market differently,“ Roth says. In other words, the very development that wireless carriers feared for so long may prove to be exactly what they need. It took Steve Jobs to show them that.