However there is fragmentation in the worldwide market currently, due to the variety of approaches to the questions of which barcode symbologies should be supported, what format of data they should contain, and how reader software should behave when barcodes are read. The Open Mobile Alliance aims to halt fragmentation by providing guidelines on existing standards as well as creating specifications to address interoperability needs as they arise. Once enough mobile code readers that follow those guidelines are deployed on consumer handsets, marketing organisations and publishers will be able to include mobile codes as links to online content and services with confidence, in advertising and promotional campaigns, and in printed and displayed media of many kinds. This white paper does not address barcodes displayed on mobile devices as coupons or tickets (for reading by other devices).
Wie schon die GS1in ihrem Whitepaper favorisiert die OMA QR Codes und Datamatrix als Standard.
Wenn man diesen QR Code scannt kommt man übrigens auf die mobile Version von Mobile Zeitgeist.