Webinar: Connecting to the Mobile Marketing Revolution held by Comscore
Mobile advertising is still in its infancy but it is expected to grow to $5.7 billion in the next five years. Where are the early successes and how can you profit from this personal and highly targetable platform?
Please join Evan Neufeld, Vice President of Mobile Advertising at comScore, on Wednesday, July 8th, 2009 as he reviews the still shifting ground of the mobile marketplace with insights grounded in a deep understanding of consumer trends, marketplace developments, and best practices.
During this webinar, Evan will review key consumer usage and adoption trends that are helping to make the mobile environment an effective marketing platform, including:
- How has the explosion in mobile applications impacted mobile marketing practices?
- What impact will this most recent wave of smart phones have on mobile video and other more immersive adverting environments?
- What types of advertising works best on „dumb“ phones?
- Which marketers are actually advertising in mobile and which sellers are attracting the most revenue?
Thursday, July 23, 2009 1:00 PM – 2:00 PM EDT / Thu, Jul 23, 2009 7:00 PM – 8:00 PM CEST