In Großbritannien kooperieren O2 und MySpace, um den Nutzern der Community die Services auch auf den Mobiltelefonen zur Verfügung stellen zu können.
With over 80% of O2 customers owning a data-enabled device, a huge range of O2’s customers will be able to take advantage of this service and experience MySpace for absolutely nothing, the company says. MySpace is playing an increasingly important part in people’s social lives, says O2. From communicating with friends, viewing their latest photos and arranging social calendars, to making new contacts or even just ensuring you’re still ‘in the loop‘ – social networking has become an everyday way of communicating. O2 believes mobile crosses over into many of these areas, so the next logical step is to integrate the two. MySpace represents one of the largest social networking sites in the UK, with 10.2 million unique visitors in August according to Internet stats company Comscore. Further research has revealed that MySpace is now visited by one in every five Britons with online access and it is continuing to extend its reach, with the average MySpace user spending nine hours on the site in August this year.
„We want to be one of the first mobile operators to fully exploit the new phenomenon that is social networking, and by working with MySpace we can now take the site mobile, providing our customers with any-time access to this social network, turning their online friends into anytime friends,“ says O2 UK CEO, Matthew Key. „We believe that, in the future, mobile will have a really important role to play in social networking, as people will want to update their profiles on the move and see what their friends and family are up to throughout their day, rather than being tied to a PC.“
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