Studie: Weltweite Entwicklung des Messaging 2007-2012

mobilenn anwendungen

Portio Research hat eine neue Studie „Mobile Messaging Futures 2007-2012“ veröffentlicht.

The report offers a complete study of worldwide mobile messaging markets, forecasting SMS and MMS traffic volumes and revenues for the period 2007-2012, and forecasting mobile email and IM user growth for the same period. It provides a detailed analysis and a regional market summary of the mobile markets of Europe, Asia Pacific, North America, Latin America, Africa and Middle East, specifying messaging revenues and volumes in each market and identifying key countries in each region. The report studies cover mobile messaging, including SMS, MMS, mobile email and mobile Instant Messaging (IM).
The report includes detailed regional SMS growth forecasts to 2012; detailed MMS traffic and revenue forecasts, by region, to 2012; and a complete breakdown and analysis of this worldwide $80 billion industry. Portio says it will enable readers to understand the present dominant position of SMS as the worlds leading messaging technology; understand the state of messaging markets now, and of key country markets, leading operators and major vendors; study MMS growth and likely future prospects; and analyze where SMS is making substantial money for the mobile industry now.
Portio forecasts that with the worldwide population expected to rise from approximately 6.55 billion to approximately 7 billion between 2006 and 2012, the worldwide mobile subscriber base will increase from 2.65 billion to 4.81 billion. Asian markets, which are growing at a staggering pace, are expected to account for 50% of the total worldwide subscriber base by 2008. Also, the rise in mobile penetration in Latin America and Africa will contribute significantly towards the overall growth of the mobile market. Although revenues from voice calls still comprise 80% of worldwide total mobile revenues, operators globally are focussing on data services to increase their average revenue per user (ARPU). Of the various data services available, Portio points out that SMS accounts for approximately 75 – 80% of non-voice service revenues worldwide.
After a slow start, the report says, MMS has also started experiencing significant growth in several regions, especially in North America. Since interoperability agreements were finally put into place in 2005, the North American market has enjoyed rapid growth in MMS traffic. While North America and Europe now enjoy growing MMS traffic and revenues, MMS is still quite weak in much of Asia and other regions, namely Latin America and most of Africa and the Middle East.
Apart from SMS and MMS, mobile e-mail and mobile IM are showing strong future growth prospects in some geographic regions. Apart from North America and Europe, mobile e-mail is expected to grow significantly in the mobile markets of the Asia Pacific region. The success of mobile e-mail is largely driven by the growth of more advanced handheld devices, such as PDAs and smartphones, so obviously’ growth of these services will be broadly restricted to the wealthier, more advanced markets for the immediate future.

Die Studie ist ab 2.295,00 Euro direkt bei Portio Research zu beziehen.

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Über Heike Scholz 3409 Artikel
Nach über zehn Jahren als Strategieberaterin für internationale Unternehmen gründete die Diplom-Kauffrau 2006 mobile zeitgeist und machte es zum führenden Online-Magazin über das Mobile Business im deutschsprachigen Raum. Heute ist sie ein anerkannter und geschätzter Speaker und gehört zu den Influencern der deutschen Internet-Szene. Weiterhin ist sie Beiratsmitglied für die Studiengänge Angewandte Informatik und Mobile Computing an der Hoschschule Worms. Als Co-Founder von ZUKUNFT DES EINKAUFENS, begleitet sie die Digitale Transformation im stationären Einzelhandel. Sie berät und trainiert Unternehmen, die sich den Herausforderungen der Digitalisierung stellen und fördert mit ihrem Engagement die Entwicklung verschiedener Branchen und Märkte.

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