Ich halte ja nicht viel von Zukunftsprognosen, die die Umsätze ganzer Industrien vorhersagen. Aber ich weiß auch, dass diese Zahlen besser sind, als gar keine, wenn man mal wieder ein paar PowerPoint Folien anzufertigen hat. Also hier die Zahlen von Juniper zu den zukünftigen Umsätzen durch mobile Applikationen:
Direct and indirect revenues from mobile applications are expected to exceed $25bn by 2014, with growth fuelled by a raft of store launches targeting both high-end and mass market handsets, according to a new report from Juniper Research.
The report found that while the overwhelming majority of application (app) revenues are currently accrued from one-off downloads, the increasing utilization of in-app billing to enable incremental revenues from additional mobile content will see value-added services (VAS) providing the dominant revenue stream by 2011. It also noted that many Tier 1 operators would seek to deploy their own app stores in a bid to maintain content revenue share. […]
In addition, the report noted that, given the fact that app stores currently cater exclusively for smartphones, then operators, developers and content providers would be unwise to ignore opportunities from traditional app and content distribution and monetization channels.
Other findings from the Juniper report include:
• Games will remain the largest category in terms of overall app downloads and revenues, although Multimedia & Entertainment apps will attract the greatest share of VAS revenues from 2009 onwards
• App stores present a significant challenge to traditional content aggregators who may be obliged both to expand the range of their content portfolios and to amend their business models to remain viable
Juniper Research assesses the current and future status of mobile applications and apps stores market based on interviews, case studies and analysis from representatives of some of the leading organisations in the growing mobile applications and apps stores industry.