Lightspeed Research hat in den USA, UK, Frankreich und Deutschland jeweils 1.000 Personen zu ihrem mobilen Nutzungsverhalten befragt.
Of the four countries surveyed (the UK, France, Germany and the US) it was Americans (49%) and Britons (30%) who were most likely to agree that their mobile phone was now an essential part of their daily life and they’d be lost qithout it. Almost half of people in Britain (46%) stated they carried their phones with them most of the time – with the 55-64 year olds most likely to do so. Younger respondents (18-34) who were more likely to feel their mobile was an essential part of their daily life and they would be „lost without it“. And underlining this finding is the fact that two thirds (67%) of Brits leave their mobiles on at night – and only 14% of those switch it to silent.
Perhaps the most interesting result in the survey is that in some markets there are users who never make phone calls from their mobile (Chart 1). In the UK 11% of respondents never make calls; that figure is higher in the US at 13%. 33% of UK and 18% of US respondents make no more than two calls a week. Texting is hugely popular in the UK with half (49%) sending at least one SMS per day and 2% sending a picture or video message (MMS) daily. Women like to send more text messages than men – with 56% compared to 42% sending at least one text per day; men make more daily voice calls – 41% compared to 32% of women.
Die vollständige Pressemeldung kann man hier als pdf herunter laden.