Auch in diesem Jahr findet der Smaato Mobile Advertsising Award wieder statt und ich freue mich, dass ich in die Jury berufen wurde. Die Einreichungsfrist hat begonnen und Nominierungen und Einreichungen können noch bis zum 20. August 2010 vorgenommen werden. Die Preisverleihung findet auf der CTIA San Francisco (6. – 8. Oktober 2010) statt.
Hier noch die Pressemeldung:
After the success in previous years, the award aims to find the coolest ad-enabled mobile content on the planet. This year, Smaato has divided the competition into seven categories: iPhone & iPad, Android, Windows Phone, Samsung Bada, Symbian, RIM, mobile websites, branded games & apps and best mobile campaign. Entry and participation is free and more information is provided at www.smaato.com/award.
Smaato will invite the overall winner to participate at Mobile World Congress, the world’s premier mobile event, taking place in Barcelona, Spain in February 2011. At Mobile World Congress, the winning company will be given the chance to show its services in front of the world’s mobile community. If that wasn’t enough, Smaato will also make a number of introductions to VC’s at partner level.
Additional prizes are: a booth at M-Days in Munich, Germany in January 2011, a booth at M-Publishing in New York in November 2010, handsets, free tickets for Mobile World Congress and many more.
Rich Wong, VC partner at Accel stated: “The Smaato Awards have brought together some of the most talented developers from all platforms in one place. The diversity of people, content and countries represented goes to show how vibrant the world of mobile truly is.”
“The Smaato Award is a very well thought through package: not just the very welcome PR and profile that it confers, but also the very valuable presence at MWC and VC contacts that proved to be excellent introductions”, added Mark Curtis, CEO of Flirtomatic (one of the Smaato Award winners 2009).
“We’re proud that the Smaato Award provides developers the recognition they deserve for their work and highlights some of the coolest content on the planet. We are expecting entries from around the world and we are looking forward to see really fresh ideas and great innovation in content and services. It’s amazing to see the diversity and the brilliance of content in the mobile world,” said Ragnar Kruse, CEO & Co-Founder of Smaato Inc.
The Smaato Award 2010 features a world-class jury of leading influencers in the mobile community: Andy Favell (mobiThinking), Bena Roberts (GoMoNews), Carlo Longino (WIP Mobile Jam), David Murphy (Mobile Marketing), Derek Kerton (Kerton Group), Frederic Lardinois (ReadWriteWeb), Giselle Tsirulnik (Mobile Marketer), Heike Scholz (Mobile Zeitgeist), James Cameron (Camerjam), Jim Cook (MobiAdNews), Kei Shimada (Infinita, JP), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (Mobile Monday, Germany & MMA), Matthäus Krzykowski (VentureBeat), Matthew Snyder (ADObjects), Michelle Sklar (bnetTV), Peggy Anne Salz (MSearchGroove), Ragnar Kruse (Smaato), Rudy De Waele (dotOpen/mTrends), Tim Green (Mobile Entertainment, UK), Tomi Ahonen (Author).
The jury will looking at companies for: unique approach, traction in the market, idea, originality, company positioning and branding to name a few.
Deadline for submissions is August 20th, 2010. The winner will be announced during CTIA San Francisco, October 6- 8, 2010.