Strategy Analytics hat in einer nutzerorientierten Untersuchung in Großbritannien mobilen TV-Formaten schlechte Noten erteilt.
In a user test of Mobile TV services conducted in London, UK, Vodafone Live! Mobile TV was rated ahead of ROK TV and MobiTV from Three as the best UK mobile TV service. Vodafone Live! achieved highest ratings in all categories – Audiovisual Quality, Usability, Network Performance and Content. However, none of the services was rated higher than 65/100, and participants expressed mixed reactions to the overall concept of Mobile TV. Many participants were less than impressed with current offerings, citing poor perceived audiovisual quality and device limitations as key barriers to adoption. Quelle: Strategy Analytics