Die Berliner iconmobile und OgilvyOne China haben ein Joint Venture mit Sitz in Shanghai gegründet. Aus der Pressemeldung:
iconmobile China, to be headquartered in Shanghai, will serve greater China including; Hong Kong, Macau and Taiwan. iconmobile China will offer a broad range of services such as design, development and implementation of mobile applications, portals, sites and marketing campaigns, mobile/in-car user interface design, consulting, mobile strategy development, cross-channel solutions and proprietary mobile technology services.
The joint venture aims to provide clients with expertise in all aspects of mobile marketing; with a focus on building experiences and interactions with consumers on the go, and integrating mobile in the overall communications mix. OgilvyOne’s expertise in digital marketing and branding paired with iconmobile’s leadership in the mobile industry will enable iconmobile China to provide world-class mobile marketing solutions.
Joseph Tsang, a former director of digital strategy at MRM, will head up the new venture as general manager. OgilvyOne and iconmobile have equal shares in the JV. Quelle