Nokia: 40% Marktanteil, 437 Millionen Handys verkauft, Umsatzrendite 25%

mobile zeitgeist

Nokia hat seine Zahlen für das vierte Quartal und das Gesamtjahr 2007 veröffentlicht. Bei Intomobile habe ich eine schöne Auflistung der Fakten gefunden:

* 133.5 million devices shipped in Q4, up 27% compared to this time last year
* 437.1 million devices were shipped in 2007 compared to 374.5 million in 2006, an increase of 25.8%
* North American sales fell 23.3% to only 19.4 million units sold in all of 2007
* 40% market share officially reached
* Average selling price per device increased by 1 euro compared to Q32007, it is now 83 euros
* Sales increased 34% compared to this time last year, bringing in 15.7 billion euros
o Mobile Phones increased sales 5% compared to this quarter last year
o Multimedia (Nseries) increased sales 48%
o Enterprise Solutions (Eseries) increased sales 102%
* Profit increased 64% compared to this time last year, total being 2.5 billion euros
o Mobile Phones increased their profits 48% to 1.8 billion euros compared to this quarter last year
o Multimedia increased their profits by 106% to 670 million euros
o Enterprise Solutions this quarter last year was loosing money, this quarter they made 118 million euros
* Over 11 million Nseries devices and over 2 million Eseries devices were sold in Q4
* 38 million Nseries devices and approximately 7 million Eseries devices during the whole of 2007
* 18.8 million converged devices (S60) shipped in Q4 compared to 11.1 this time last year
* Market share in North America dropped to 5.1% while every other region except China experienced double digit growth
o 37.2 million devices shipped in Europe; 28.3% more than last quarter
o 23.6 million devices shipped in the Middle East and Africa; 22.3% more than last quarter
o 20.2 million devices shipped in China; 6.9% more than last quarter
o 34 million devices shipped in the Asian Pacific region; 15.% more than last quarter
o 5.1 million devices shipped in North America; 5.6% less than last quarter
o 13.4 million devices shipped in Latin America; 39.6% more than last quarter
* Quote: „The 10 markets in which Nokia generated the greatest net sales in 2007 were, in descending order of magnitude, China, India, Germany, the UK, the US, Russia, Spain, Italy, Indonesia and Brazil, together representing approximately 50% of total net sales in 2007. In comparison, the 10 markets in which Nokia generated the greatest net sales in 2006 were China, the US, India, the UK, Germany, Russia, Italy, Spain, Indonesia and Brazil, together representing approximately 51% of total net sales in 2006.“
o Translation: America used to be Nokia’s number 2 source of income, in 2007 they became number 5

Wer noch mehr dazu lesen möchte: Bericht Nokia, Computerwoche, IT Times

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Über Heike Scholz 3409 Artikel
Nach über zehn Jahren als Strategieberaterin für internationale Unternehmen gründete die Diplom-Kauffrau 2006 mobile zeitgeist und machte es zum führenden Online-Magazin über das Mobile Business im deutschsprachigen Raum. Heute ist sie ein anerkannter und geschätzter Speaker und gehört zu den Influencern der deutschen Internet-Szene. Weiterhin ist sie Beiratsmitglied für die Studiengänge Angewandte Informatik und Mobile Computing an der Hoschschule Worms. Als Co-Founder von ZUKUNFT DES EINKAUFENS, begleitet sie die Digitale Transformation im stationären Einzelhandel. Sie berät und trainiert Unternehmen, die sich den Herausforderungen der Digitalisierung stellen und fördert mit ihrem Engagement die Entwicklung verschiedener Branchen und Märkte.

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