Telephia serves over 100 clients in the United States, Canada and Europe from all sectors of the telecom and mobile media markets, including mobile operators, device manufacturers, retailers, infrastructure vendors, investment analysts and content providers. The company provides independent, technology-based measurements of consumer behavior, product quality, and consumer attitudes, and is the mobile industry’s standard for subscriber market share, network quality, consumer satisfaction, and mobile media consumption.
This acquisition provides Nielsen with an entry into measurement services for the estimated $350 billion mobile sector, where telecom and media are quickly converging. Telephia expands Nielsen’s ability to measure the rapidly expanding mobile content delivery industry, where today there are more than 232 million wireless subscribers in the U.S. Pressemeldung
Das Ringen um die Vormachtstellung zwischen Telephia und M:Metrics, das auch vor Gericht ausgetragen wird, kann damit in die nächste Runde gehen.
Weitere Hintergründe in der New York Times.