Das hätte ich nicht gedacht, dass mehr Posts auf Weblogs auf Japanisch (37%) verfasst werden als auf Englisch (36%). Auf Deutsch ist es immerhin ein ganzes Prozent. Und die Japaner bloggen mit über 50 Prozent vom Handy aus. Wirklich lesenswerter Artikel bei Japan Market Intelligence. Ein Auszug:
The Japanese love blogging. In fact, according to the Technorati 2007 „State of the Blogosphere“ report, Japanese is the #1 blogging language in the world, accounting for 37% of all blog entries posted on the Internet. English accounts for only 36% of all blog posts. Compared with the West, Japanese blogs tend to contain less serious discussion and debate. Instead, much more of Japanese blogging is on the fun and frivolous side, with entertainment gossip and cuisine-related sites consistently ranking high in popularity.
It’s also quite probable that Japan leads the world in mobile blogging. According to a recent survey, the mobile phone was found to be the blogging device of choice, being used by over two-thirds of bloggers in Japan. In fact, over a third of the sample stated that they only blog by mobile phone, while another 20% used both mobile phone and PC, while favoring the phone. The levels for favoring using a PC for blogging were lower.
This naturally leads to the question, what exactly is being written by these mobile bloggers? Well according to the aforementioned survey, nearly 70% of content involves diary entries/columns, followed by movies/television/music at 31%. In Japan, blogging is seen as a fun pastime … digital karaoke!
All this is helped by the fact that Japan is one of the most advanced markets in the world for mobile phone technology. The vast majorities of handsets are 3G, multimedia-enabled and connected to the mobile Internet 24/7. As this technology advances further, the range and speed of mobile blogging is likely to advance also, allowing bloggers to their transmit feelings and information from their spontaneous interactions with the world in realtime. This is where the market researcher starts to get interested!