MasterCard mit mobilem Service MasterCard Nearby

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Darauf hatte ich schon lange gewartet, dass MasterCard irgendetwas in dieser Richtung macht.

Pressemeldung von MasterCard:
MasterCard Worldwide today unveiled MasterCard® Nearby™, a trial of a new service that allows MasterCard cardholders to use their mobile phones to access a wealth of helpful information, including ATM and merchant locations, driving directions, rewards and special offers, and much more. All MasterCard cardholders in the United States are now eligible to sign up for MasterCard Nearby at or by calling (877) 877-NEAR from any phone.

“MasterCard Nearby offers a new way for issuers, merchants and consumers to communicate and strengthen relationships with one another. It also delivers heightened convenience to busy MasterCard cardholders on the go,” said Tatiana Mulry, vice president, Mobile / Wireless Center of Excellence, MasterCard Worldwide. “As this is an opt-in program, we are able tailor it to the needs of individual cardholders. The more they ask for, the more MasterCard Nearby can deliver. We are also actively working with issuers and merchants to develop customized versions of MasterCard Nearby.”

The MasterCard Nearby site is accessible from any compatible web-enabled mobile phone. Interested consumers merely need to use their computer to access, identify themselves as MasterCard cardholders, and then create a unique user profile. Sign-up and profile management are simple and intuitive processes.

This service was developed in partnership with go2®, the leading mobile, local search and content network in the U.S. MasterCard Nearby users will be able to access the information they deem vital; that information can then be viewed on the mobile internet or delivered to their mobile phones via an SMS text message. Ongoing access is then available directly on the phone. Once consumers log into the WAP (mobile web) site at for the first time, they are permanently logged into the service.

“Consumers have the ability to search for ATMs and merchant locations in the U.S. as well as ATMs in several countries, including Australia, Canada, France, Germany, Italy and the United Kingdom. Cardholders have come to expect a wide variety of services, rewards and offers when using their MasterCard payment cards, and we want to translate that experience to the mobile phone environment,” added Tatiana Mulry.

“Having operated as one of the most widely used mobile, local search and content networks in the U.S. for several years, go2 is keenly aware of the growing consumer demand for timely and relevant information over mobile phones,” said Lee Hancock, founder and chief executive officer of go2. “MasterCard recognized this demand and need in the mobile market, and go2 is delighted to be partnering with MasterCard to leverage its incredible resources and vision to bring additional value and appeal to MasterCard’s cardholders, issuers and merchant partners. We believe MasterCard Nearby may evolve into one of the most valuable and useful services available over mobile phones.”

MasterCard and the Mobile Phone
An information delivery service like MasterCard Nearby is only one of the ways MasterCard is leveraging the mobile phone to deliver value to cardholders. Another MasterCard-driven mobile initiative is point-of-sale payments by phone. Recently, MasterCard has undertaken several trials of MasterCard® PayPass™-enabled mobile phones. In one such trial in the New York City subway system, participants were allowed to tap their phone on a special reader rather than using standard fare cards, thereby speeding passage through the subway turnstiles. MasterCard is participating in contactless mobile phone trails underway in several countries, in partnership with major telecom companies and financial institutions. In addition to information delivery and contactless payment, MasterCard is also working to enable person-to-person cross-border money transfers via mobile phone.

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Über Heike Scholz 3371 Artikel
Nach über zehn Jahren als Strategieberaterin für internationale Unternehmen gründete die Diplom-Kauffrau 2006 mobile zeitgeist und machte es zum führenden Online-Magazin über das Mobile Business im deutschsprachigen Raum. Heute ist sie ein anerkannter und geschätzter Speaker und gehört zu den Influencern der deutschen Internet-Szene. Weiterhin ist sie Beiratsmitglied für die Studiengänge Angewandte Informatik und Mobile Computing an der Hoschschule Worms. Als Co-Founder von ZUKUNFT DES EINKAUFENS, begleitet sie die Digitale Transformation im stationären Einzelhandel. Sie berät und trainiert Unternehmen, die sich den Herausforderungen der Digitalisierung stellen und fördert mit ihrem Engagement die Entwicklung verschiedener Branchen und Märkte.

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