YooMedia hat für L’Oreal ein Promotion-Tool aufgesetzt, bei dem per SMS/MMS zugeschickte Gutscheine an einem stationären Kiosksystem eingelöst werden können. Pressemeldung von YooMedia:
YooMedia plc, the AIM-traded interactive media and games group, is pleased to announce that it has launched a new proprietary mobile-based sales promotion technology with L’Oreal, which is trialling it as part of a nationwide hair colouring products marketing campaign. The newly developed technology, designed and developed by YooMedia, is centred around mobile messaging and secure, stand alone interactive promotional consoles known as ‘Kerching kiosks’, which together drive customers to the promoter’s event or retail site. This exciting new initiative allows promoters to send consumers barcodes or pin numbers via SMS, which can then be exchanged for special offers at branded Kerching Kiosks. L’Oreal’s pilot campaign involves distributing roadshow posters in Bluewater shopping centre to encourage consumers to respond by text to a promotional number. The consumer will in turn receive a barcode from L’Oreal to their mobile phone. By typing or scanning this into the Kerching units, the consumer can redeem L’Oreal prizes or discount vouchers. YooMedia Group Managing Director Neil MacDonald said, “Given the high penetration of mobile phones in the UK, consumers are becoming increasingly familiar with marketing messages via their mobiles but our technology takes it one step further. Kerching delivers the offer straight to the mobile phone from above the line advertising and allows brand owners and advertisers to close the communication loop with the consumer. This campaign is yet further proof of how technology and marketing can work together to drive consumer behaviour. This is not just for the future, consumers are ready for it today.”
Andy Hooper von YooMedia war so nett, mir noch ein paar weiterführende Infos zu geben:
The mechanic: customers text COLOUR to 62636 / receive a unique barcode / customer visits L’Oreal Roadshow at Bluewater / scans barcode on standalone kiosk / barcode validated / customer gives personal data / enters competition and receives a money-off voucher for L’Oreal hair product. The interactive Kiosk: Yoomedia operate the SMS/MMS systems. The MMS received by the consumer has a 2D barcode attached. This barcode is the most advanced and secure on the market. The MMS barcode translates to most phones available, if not then a PIN number is sent and can be used. The interactive kiosk is equipped with the top range barcode scanner produced by Gavitec. To interact with the kiosk, Yoomedia has developed a Flash user interface, including a virtual keyboard for data capture. The underlying software sits on a Yoomedia propriety platform system that ensures ultra secure and fast data transfer and collection. Results: Over 80% of SMS entrants then used the kiosk to validate the barcode. 70% of entrants gave up their personal data and received a complimentary voucher.