Greg Sterling von local mobile search berichtet, dass der Google AdWords Produkt-Manager, Richard Holden, auf dem Google Local Markets Symposium angekündigt hat, dass Google die lokale Werbung voran treiben wird. Zusammengefasst:
- Performance of mobile ads “is excellent”
- Google has discussed ads on Goog411 and will likely add them but not before the company feels comfortable with the user experience
- The response to MyLocation has been very strong
- Google will likely be introducing local business ads (which currently appear on Google Maps) on Google Maps for Mobile (the application) in the first half next year. MyLocation will enable them to be much more targeted than currently can be accomplished on the desktop.