Dan Flanegan, Chef von Soapbox Mobile, einer Full-Service Marketing Agentur, hat fünf Gründsätze für Mobile Marketing Kampagnen aufgestellt. Nichts wirklich umwerfend Neues dabei, sollte eigentlich selbstverständlicher Standard sein.
Soapbox Mobile, the full-service mobile marketing agency, has worked with some of the biggest brands to develop unique mobile marketing programs designed to meet specific objectives. Soapbox clients include Procter and Gamble, Amp’d Mobile, Saab, Harrah’s Casinos, W Hotels, Guinness and others. Based on their extensive experience, experts at Soapbox Mobile recommend 5 fundamentals that mobile marketers should keep in mind when working on developing a mobile marketing campaign.
Dan Flanegan, President of Soapbox Mobile, tells those new to mobile marketing to take an innovative approach to boost performance to a higher level, saying “Use the following rules as guidelines when creating a campaign and you can’t go wrong.”
5 key elements to consider when developing a mobile marketing campaign:
Leverage all of your media and integrate your campaign. Make
mobile the common glue that ties your campaign together across
all consumer touchpoints.
— Clear Call To Action
Make your call to action clear and simple and make it stand
out. Interacting with your campaign should be simple with few
barriers to entry.
We test every other marketing and advertising method, why not
test in mobile? Try different calls to action, create A and B
message content to see which generates a greater response.
Learn what works and what doesn’t.
— Measure Media
Where did my mobile subscribers come from? Who participated the
longest or opted in for future promotions vs those who opted-
out right away. Odds are each media source–print, web,
broadcast–might attract a different mobile user. Make sure
your calls to action have different „keywords“ associated with
them so you know what media is performing in the short term on
response, and what performs long term with loyalty.
— List Building
Make sure part of your campaign involves asking the consumer if
they wish to opt-in to future promotions. While you have them
hooked, give them a good reason to come back or to stay
engaged. Customer acquisition requires that you keep them
engaged and build a database of loyal mobile subscribers. Quelle: Soapboxmobile