Julie Ask, Analystin bei Jupiter Research, hat bei RCRWireless einen lesenswerten Beitrag „Mobile Search: Emerging Opportunities for Operators and Marketers“ zur Entwicklung der mobilen Suche und der hiermit verbundenen mobilen Werbung geschrieben.
Opportunities exist for advertisers today both on carrier portals as well as well known web properties, but expectations must be realistic given the size of the audience and limitations of the form factor. Near term opportunities are best for mobile content providers, national advertisers and local retailers, but the best local search opportunities are yet to come.
Search providers should continue to focus on the consumer experience as most are. It’s a nascent market with a lot of upside in the next few years as the combination of cellphones, networks and service plans evolve into an experience at a price point that launches the mobile search market from one limited to early adopters to mass market.