Ich sag’s ja: Codes werden unser tägliches Leben erobern. Wie wäre es denn mit den codierten persönlichen Daten auf dem Hintern?
Pressemeldung von denim-code:
Levi’s invented jeans and Diesel turned them into a fashion item. Now DENIM CODE is taking jeans into the interactive digital communication era.
DENIM CODE, the new French brand of jeans, has come up with a revolutionary concept consisting of making it possible to access an audio/video recording free of charge from a pair of DENIM CODE jeans.
Simple and glamorous:
– The consumer can choose not only their jeans but their “universe”: by snapshotting* the tag** with their mobile phone, they can watch video clips, listen to music, see films, watch programmes, listen to the news…..
– A collection of over 200 different models for men and women enabling you to access the worlds of music, sport, films, video games or people…
– Jeans are evolving in line with the times, thanks to the content of the denim code tag, which will be regularly updated.
The quality-content/price ratio is thoroughly innovative and absolutely unrivalled.
DENIM CODE collections will be placed on sale via a multi-brand distribution network.
In April DENIM CODE STORE, a 180 sq.m. boutique and showroom, will be opening in Paris in the fashionable Etienne Marcel district.