This year’s MMA Forum in London aims to bring together leading marketers from across the world to share their experiences, challenges, learnings and successes in the mobile channel.  The speaker line up will include the largest and most diverse group of speakers from global brands ever assembled. The programme will include leading marketers from the following sectors; automotive, banking, charities, food & drink, entertainment, FMCG, media, sport and technology as well as insight into mobile marketing in Brazil, China, India and Africa.

Agenda

Speaker

Anmeldung

Location: THISTLE MARBLE ARCH, 55 Bryanston Street, London W1H 7AA

Bei der Anmeldung einfach I1DBZ/15MP angeben. Der Preisnachlass von 15 Prozent gilt sowohl für die regulären Tickets als auch für die Early-Bird-Tickets, die noch bis zum 17. September 2010 gebucht werden können.

Best Jobs in Mobile – Kostenfreie Jobbörse auf mobile zeitgeist

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Die MMA weiter

The crux of the new definition lies in two parts of its taxonomy:

1. The “set of practices” includes “activities, institutions, processes, industry players, standards, advertising and media, direct response, promotions, relationship management, CRM, customer services, loyalty, social marketing, and all the many faces and facets of marketing.”
2. To “engage” means to “start relationships, acquire, generate activity, stimulate social interaction with organization and community members, [and] be present at time of consumers expressed need.” Furthermore, engagement can be initiated by the consumer (“Pull” in form of a click or response) or by the marketer (“Push”).

According to Mike Wehrs, President and CEO of the MMA, the new definition more accurately reflects the evolved nature and current capabilities of Mobile Marketing.

“Mobile Marketing involves a wide range of practices, and this definition clearly encompasses all of its different variations to properly convey the true power of the medium,” said Wehrs. “The new definition will help frame the activity range broadening the market overall around Mobile Marketing and encourage our ‘ecosystem’ to engage at every level.” [mehr]

Eine aus meiner Sicht gelungene Definition. Hoffentlich hilft sie wirklich.

[via Mobile Marketing Magazine]

Best Jobs in Mobile – Kostenfreie Jobbörse auf mobile zeitgeist

Channels:

• Display
• Messaging
• Emerging Technologies
• Multi-mobile Channel
• Social Media
• Cross-Media Integration

Regions:

• North America
• Central & Latin America
• Europe, Africa & Middle East
• Asia Pacific
• Global

In addition, there are six “Industry Awards”, namely:

• Mobile Marketing Association Award for Overall Excellence
• Innovation: Creativity
• Innovation: Reach
• Mobile Marketing Academic of the Year – Individual
• Mobile Marketing Academic of the Year – Institution
• Social Impact

The award-winners will be revealed, and the awards presented, at the MMA Global Awards Ceremony following the Mobile Marketing Forum on November 17, 2009 in Los Angeles, California. There’s more information about how to submit your entry here.

[via]

Am 9. und 10. September findet in Berlin das MMA Mobile Marketing Forum statt. Mobile zeitgeist Leserinnen und Leser bekommen auf den Ticketpreis einen Preisnachlass von 15 Prozent. Einfach Email an mich heikescholz[at]mobile-zeitgeist.com.

Best Jobs in Mobile – Kostenfreie Jobbörse auf mobile zeitgeist

Mobile zeitgeist ist Medienpartner des MMA Marketing Forums in Berlin. Daher erhalten unsere Leserinnen und Leser einen Rabatt in Höhe von 15% auf den Ticketpreis. VIP-Code bitte bei mir per Email anfordern: heikescholz[at]mobile-zeitgeist.com

The Mobile Marketing Association’s Mobile Marketing Forum series brings the entire mobile marketing ecosystem together under one roof, including leading operators, brands, agencies, content providers, entertainment and media companies from around the globe to drive the momentum for mobile marketing adoption. The forum delivers the best learning and networking experience of any event in the mobile space, complete with a fully interactive agendas packed with the latest brand, operator and agency case studies designed to give you the most value from your attendance. Hear from industry thought leaders who really challenge existing thinking and drive initiatives. Expect powerful debate, well-facilitated interaction and to leave each event with new ideas and perspectives that will change the way you do business.

Who Should Attend?

Mobile is poised to become the first screen. Always on, always available and everywhere, mobile has become the hot new channel for marketing. Whether beginner or expert, the Mobile Marketing Forum is the place to learn about all things mobile. How to start your campaign, how to define your strategic objectives to ensure optimal engagement with the consumer and how to leverage all of the options in mobile effectively. If you are interested in mobile marketing, this is the conference for you!

Attendees at prior Mobile Marketing Forums have included the following:

• Advertising and Agency Executives
• Brand Managers
• Marketing Professionals
• Media Buyers and Planners
• Television and Film Executives
• Publishers
• Technology Leaders and Enablers
• Wireless Operators and Service Providers
• Market Research Firms
• Content Providers
• Integrators and Aggregators

Best Jobs in Mobile – Kostenfreie Jobbörse auf mobile zeitgeist

Und dann hatte mich natürlich interessiert, ob das Papier auch auf die aktuelle Finanzkrise und ihren Einfluss auf das Mobile Banking eingeht, aber das Wort “crisis” taucht im gesamten Dokument nicht auf. Schon merkwürdig, aber ich bin keine Banking-Expertin – vielleicht hat die Finanzkrise ja keinen Einfluss auf die Entwicklung des Mobile Banking.

The Mobile Marketing Association (MMA) today announced the publication of its Mobile Banking Overview; an educational resource designed to provide analysis of the unique marketing opportunities and attributes that the mobile channel represents for the financial sector. Key subjects include market size, consumer-focused mobile banking products and services, and the mobile media channels available to banks and other financial institutions. It also provides considerations for optimizing mobile banking communications and campaign effectiveness within each channel.

“As mobile commerce becomes more secure, we will see a paradigm shift in the way people do their banking,” said Sean Moshir, CEO of CellTrust and Mobile Banking Sub-Committee Co-Chair at the MMA. “We believe that mobile banking will parallel the Internet era in many aspects, leading consumers and financial institutions alike to become more comfortable with mobile transactions. The Mobile Banking Sub-Committee is pleased to present the Mobile Banking Overview as a key milestone in the evolution of mobile commerce.”

The overview is the result of ongoing member collaboration with the MMA North America Mobile Banking Sub-Committee of the MMA Global Mobile Commerce Committee. The Mobile Banking Overview includes participation from the following MMA Mobile Banking sub-Committee member companies: Acuity Mobile, AT&T Mobility, CellTrust Corporation, Fidelity Investments, Silverback Media, Sprint, VeriSign, Inc., Verizon Wireless, Virgin Mobile, USA and Washington State Employees Credit Union.

Best Jobs in Mobile – Kostenfreie Jobbörse auf mobile zeitgeist

Das Dilemma mit verbindlichen Werten und den häufig heftigen Reaktionen, die diese bei manchen Marktteilnehmern hervorrufen, zeigt auch der Blogbeitrag von Russel Buckley.

Speaking of which….you might have seen that the MMA has just published in draft form its “European Bluetooth Guidelines” for public review. This has been greeted in some quarters, like The Register with accusations that the MMA is encouraging spam and many people have written to ask me what my stance is on this.

Er ist Global Chariman bei der MMA (und auch Geschäftsführer bei AdMob), aber auch Gegener von Bluetooth-Spam. Nun versucht er, allen Anforderungen an ihn und seine verschiedenen Rollen im mobilen Ökosystem, mit weitschweifigen Erläuterungen zu den MMA-Richtlinien gerecht zu werden.

Die MMA hofft auf umfangreiches Feedback zu diesem Entwurf bis zum 26.09.2008. Wer seinen Input liefern möchte, bitte hier entlang.

Best Jobs in Mobile – Kostenfreie Jobbörse auf mobile zeitgeist