Many experts, studies and observations have come to the conclusion that the year 2012 will be the year in which we begin to use our mobile devices for shopping. It is shown by many surveys that this is not only wishful thinking. The consumers want flexible shopping and they also do it.
Reason enough for us at mobile zeitgeist, to dedicate a special issue to this trend. Thanks to our sponsor Shopgate we could provide this issue about mobile shopping.
Within eleven authors describe the trading conditions, give hints on how the optimal mobile shop has to be designed and what demands consumers have to a mobile payment solution. The textile
















