Integrate Payments, Loyalty and Security to Create a Complete, Secure and Indispensable Mobile Wallet
This is the first event of it’s kind, a trailblazing show in the hottest market on the planet…the Mobile Wallet.
Last year a survey in The Times said that 48% of people in the UK would be happy to pay for goods with their phone. The technology is there, and the consumer is ready but are you?
According to the research and advisory firm Aite Group “The volume of all types of mobile payments will top $200 billion by 2015, up from $16 billion in 2010”. The worldwide value of mobile payment transactions is set to jump from $105.9 billion in 2011 to $171.5 billion this year, a 62% rise, according to Gartner.
The Wallet is more than just payments and the value added services such as loyalty that you integrate with will initiate mass adoption and fuel the gold mine of data that comes uptake. If data is the new oil the mobile wallet is your drill and refinery plant rolled into one, an opportunity to get the most granular information on your customer as possible.
Parts of Europe are already way ahead with banks pushing specialised adverts on to customers phones. Make sure that you don’t loose out on the gold mine of data and opportunity that can come from with connecting to your customer instantly.