insideAR [Firmenveranstaltung]

What Powers the Augmented City? Learn more at insideAR 2012!

In the past 12 months the outlook for Augmented Reality as a mass technology has changed dramatically. In August 2011 metaio’s CTO Peter Meier introduced the first-ever mobile tracking of three-dimensional objects along with the vision of a technology that makes the increasing use of digital information a more natural experience.

Since then, metaio’s mobile 3D tracking has proven itself in many ways. In addition to winning the prestigious ISMAR Tracking Competition in 2011 and receiving awards for the best AR software development kit, the metaio Mobile SDK has been used commercially in over 100 applications with hundreds more currently in development.

The combination of advanced hardware and metaio’s best-in-class software brings the usability and experience of Augmented Reality in real environments to a whole new and exciting level. Enter the future of the Augmented City at insideAR 2012.

An Augmented Reality Experience

Day 1 of insideAR 2012 covers the current developments in the various application fields for Augmented Reality. Keynotes from leaders and visionaries in the field of AR, relating to the current status and future of the vision, technology and business opportunities available with Augmented Reality, will be given throughout the day, along with full access to the exhibition area.

Day 2 of insideAR 2012 focuses on technology and new, exciting ways to implement Augmented Reality into your visual communication processes using the metaio software platform. metaio will unveil its roadmap for the direction of their groundbreaking technology showcasing the latest breakthroughs in Augmented Reality.

Along with presentations from leaders and stakeholders of the AR industry, visitors will have the chance to discover more about projects and technology in the Augmented Reality exhibition. Meet professional AR service providers from the metaio partner network and talk to equipment manufacturers delivering the technology helping to bring Augmented Reality to the next level. See the newest approaches for the implementation of AR into marketing and industrial scenarios and enter the Augmented City… a place where digital information is only one layer of reality.