James Cameron (@jamescameron), ein lieber Freund und professioneller Organisator von verschiedenen Events rund um Mobile hat seine Webseiten auf camerjam.com (@camerjam) komplett erneuert.

Nach diesem Satz werden bestimmt einige denken “macht mobile zeitgeist jetzt Werbung für Relaunches von Websites?”. Nein,  natürlich geht es nicht primär um die Neuauflage von James’ Webseiten, auch wenn ich sie für sehr gelungen halte. Es geht um ein Event, das James am 21. Januar 2010 durchführen wird, die “mFootball“. Auf diesem eintägigen Kongress sollen Möglichkeiten vorgestellt werden, wie Unternehmen das Medium Mobile bei der Fussball WM erfolgreich einsetzen können.

Markenunternehmen, die ihre Ansätze zum FIFA World Cup in Süd Afrika präsentieren möchten, sind sehr willkommen. Sponsoren selbstverständlich auch. Wer mehr erfahren möchte, nehme entweder zu mir heike[at]mobile-zeitgeist.com oder direkt zu James hello[at]camerjam.com Kontakt auf. Alle Infos nun in der folgenden Pressemeldung und natürlich auf den neuen Webseiten von camerjam:

The 2010 FIFA World Cup South Africa™ could be the tipping point for mobile marketing, leading advertising executives have predicted. During the globally significant tournament “mobile media usage will increase by 25 percent compared with the same time last year”, according to comScore analyst Alistair Hill, meaning the time has never been riper for brands to sharpen their mobile marketing strategies.

Sean Pashley, CCO of South African mobile agency Starfish, says: “The opportunities (of South Africa 2010) are mammoth: from World Cup SIM cards pre-loaded with content to advergames, instant messaging applications, tourism services such as location-based and translation services, entertainment services [telling users] what’s on, where and branded content.”

Mark Linder, global client leader at WPP, believes that mobile is the only truly personal medium when it comes to the FIFA World Cup™. “If a brand is involved with the World Cup and wants to create real closeness with its audience, there is no channel more intimate than that personal companion in our pocket.”

In today’s cautious economic environment however, brands and marketers are increasingly focusing on ROI and accountability, something mobile is uniquely equipped to deliver, Linder adds. “Today it is possible to create accountable mobile experiences that cut across all platforms, all operators and reach almost all markets,” he says. “A variety of calls to action such as short-codes, QR codes or click-to-call make mobile perfect for measuring campaign effectiveness.”

In addition, the lucrative smartphone market is growing, driving a rapid increase in the number of ads served on mobile. Global smartphone shipments have topped 500m (about 15 percent global penetration) according to the Tomi Ahonen Almanac 2009, with average smartphone penetration across UK, Germany, Spain, Italy and France now approaching 20 percent.

“The 2010 FIFA World Cup South Africa™ presents the mobile industry with a unique opportunity,” says Camerjam founder, James Cameron. “South Africans are extremely mobile savvy and some of the most innovative mobile campaigns – such as Vodacom’s ‘Please-Call-Me‘ – to date have come from this region. Whether it be via messaging, branded utility or by simply building a mobile web presence, brands must take advantage of the spike in mobile usage that will occur during the World Cup.”

Hear more of what both Mark Linder and Sean Pashley have to say on the topic, and mingle with a whole host of other leading mobile thinkers, at the one-day Camerjam M-Football conference. Taking place in the technologically impressive Emirates Stadium, London on January 21, 2010, the event will bring together brands who are active in mobile and those who are seeking to evolve their digital strategy onto mobile. These brands will come together with stakeholders from the entire mobile ecosystem and through an array of conference formats and networking opportunities, will work through future mobile strategies, learn from each other and create business deals that will take advantage of the FIFA World Cup™.

The Camerjam event, which is in partnership with veteran innovative conference producer Peter Giblin (Rising Tide, Digital Alley), will bring together CxOs and senior executives from brands, agencies, media planners, media buyers, operators, handset manufacturers, chipset manufacturers, ad networks, technology providers, enablers and leading mobile players from around the world.

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Read more of Sean Pashley’s thoughts on mobile and the 2010 FIFA World Cup™ in this interview with mobiThinking.