3ple-Media today announces the results from its annual survey. Here only the key facts, read the whole press release here:
- 78% of subscribers say they see their mobile operator as most like an ISP Provider (12% y-o-y)
- 82% of AsiaPac operators and 72% of EMEA operators see themselves as most like ISP Providers
- 45% of all survey participants saying they already receive free, relevant mobile multimedia on their phones (+15% y-o-y)
- EMEA region registered the strongest growth with a 36% increase
- 58% of subscribers believe that receiving mobile multimedia content will be too expensive (+32% y-o-y)
- 65% of operators agree that the issue of expense is the biggest barrier to subscribers receiving multimedia content
- 43% of subscribers say they would be ‘most likely’ to forward mobile advertising if the incentive was free talk-time minutes
- 35% of operators thought this incentive the ‘most likely’ to prompt subscribers to forward mobile advertising
- 41% of subscribers said they were ‘quite likely’ to forward mobile ads in exchange for free downloadable music tracks (+30% y-o-y)
- 55% of operators agree (+10% y-o-y)
- 72% of subscribers agree that multimedia services related to local information will be the most popular type of content in 3 year’s time (12% last year)
- 70% agree news based services will be the most popular (15% last year)
- Music and sport based content gained an equal 3rd place in terms of agreement with 61% (10% and 11% last year)
- 37% of subscribers expressed concerned but acceptance to behavioural targeting (15% last year)
For a free copy of the full survey report findings, contact 3ple-Media: press@3ple-media.com
About the Survey
Survey Scope:
The 2nd annual 3ple-Media ‘Making Mobile Multimedia Work’ survey polled over 1,500 people globally. The Survey used a combination of in-house industry databases, online social networking sites (such as Linked In, Plaxo etc) and promotional ads to reach our audience of predominately mobile industry participants, but also general subscribers.
Profile of Respondents:
The group defined as ‘Operators’ in our findings come from both technical and marketing based positions. Their job titles range from CEO/CTO/CMO through to VAS Product Developer or Messaging Engineers. This group does not include vendors, brands, agencies, Internet 2.0 or other media professionals.
Countries Covered:
Globally the respondents reach spans USA, South America, Europe, Russia, India, Middle East, and much of Asia including China, Hong Kong Philippines, Singapore and Malaysia.
