Hello – it’s time for another mjelly.com Mobile 2.0 service of the week here at Mobile Zeitgeist.  So far we’ve covered:

This week we will be looking at the world’s leading mobile e-book software wattpad.

wattpadlogo

What is it?

Wattpad is a mobile software platform for reading, storing and sharing ebooks.   They have over 100k ebooks available which are uploaded by members of the community.  The service is available on both the iphone as well as Blackberry and Java devices with support for over 1000 different mobile phone models in total.  The collection of ebooks includes user-generated content as well as out of copyright classics such as Shakespeare, Sherlock Holmes and Charles Dickens plus new books written on a creative commons license.  As well as full length novels you can find short stories, poetry, quotes, jokes and trivia.   You can browse the content online or on your mobile phone and filter by recommendations or categories.

original

Key statistics and data

Wattpad have recently released some data about their service, which makes interesting reading:

  • 3.1m applications downloads to date
  • users from 450 mobile operators across 160 countries
  • 63% of usage comes from Java devices, 33% from iphone
  • iphone is the single biggest device followed by Nokia Series 40 handsets
  • 78% of iphone usage comes from the USA
  • Blackberry app usage grew 400% since the launch of App World
  • usage typically increases at weekends by 10%
  • Daily usage peaks in the evening at bed time
  • Java users read the most at 2.6 sessions per day vs 2.3 for iphone and 1.6 for Blackberry users

You can get this data in Wattpad’s new mobile ebook report which is available free from their website.

wattpad

Wattpad shows that applications which already have established themselves on Java or other platforms can benefit from launching iphone versions and gaining distribution on new app stores such as Blackberry App World.

That’s it for now – see you next week :-)

You can download wattpad and other free mobile downloads at m.mjelly.com

Author: James Coops has worked in the mobile internet industry since the dark days of ‘wap’ all the way through to the present day. In 2001 he developed one of the first mobile web sites to allow downloading of content over the mobile internet (previously this was done over SMS). He then spent 7 years working all over the world as a consultant for mobile operators, media companies, service providers and investors including the likes of O2, Vodafone, Telecom Italia Mobile, Discovery Networks, FIFA and Goldman Sachs. James has also written for Techcrunch UK, Mobile Industry Review and New Media Age Magazine and runs a directory of mobile sites and applications at http://mjelly.com (PC) and http://m.mjelly.com (mobile) and blogs at http://blog.mjelly.com. He loves Germany, especially the Weiss bier!