Nielsen hat seinen Report zu Social Networks “Global Faces and Networked Places” vorgelegt. Facebook hat demnach MySpace als meist genutztes Social Network abgelöst. Die mobile Nutzung ist auf dem Vormarsch, wobei Deutschland wieder einmal Schlusslicht ist. Facebook wird nur in Deutschland von Xing abgehängt. Verwunderlich, denn die mobile App von Xing, die ich schon seit langem versuche zu nutzen, ist eine einzige Katastrophe. Ist mir bis heute schleierhaft, warum die noch nicht optimiert wurde. Ich jedenfalls nutze Xing von unterwegs so wenig wie nur irgendwie möglich.
As Mixi in Japan shows, the increasing popularity of social networks has resulted in increasing demand to access them on the move. Mobile is a natural fit for social networks, as consumers are used to connecting with friends via mobile calls and text. Using the phone to access social networks doesn’t require much change in consumer mindset. Subscribers access social networks on their mobile through three primary means: by browsing over mobile Web, through downloaded applications and by SMS (text-messaging).
UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). The numbers of people doing so are a big increase on last year – 249% in the UK and 156% in the US. The most popular social networks via PCs/laptops tend to be the most popular via mobile too. Facebook is the most popular in five of the six countries where Nielsen measures mobile activity – only Xing in Germany bucks this trend.
Mobile applications for handsets such as Apple’s iPhone are playing a substantial role in the expanded mobile use of these networks. Soon after the launch of the 3G iPhone, Facebook, with one of the most popular iPhone applications available, surpassed MySpace in mobile usage in the U.S. SMS (text message) is the third way users can interact with their social networks on the go. Primarily used for “status updates,” users can register a phone to send text message posts directly to their user profile. By the end of 2008, Nielsen estimated that almost 3 million U.S. mobile users were texting Facebook on a regular basis.
Ihnen hat der Beitrag gefallen? Abonnieren Sie einfach unseren RSS Feed oder unseren Email-Newsletter.
