AdMob hat seine November Zahlen veröffentlicht:

  • For this month’s feature, we look at the growing mobile web and application usage on WiFi networks in the US and UK. Not surprisingly, the iPhone is at the forefront of this trend and recently launched smartphones such as the G1 and BlackBerry Bold suggest that WiFi traffic will continue to grow in the coming months. Mobile devices that aren’t phones (e.g. Sony PSP, iPod Touch) are also generating significant traffic on WiFi.
  • In the US, 8 percent of total requests in November were on WiFi networks, up from 3 percent in August. 42 percent of iPhone requests are made from WiFi, notably higher than most other WiFi capable phones which average between 10-20 percent. iPhone WiFi usage is generally higher on iPhone specific sites and applications than on normal mobile sites.
  • The UK has seen a similar increase in the amount of WiFi traffic and requests from WiFi capable devices. 8 percent of UK requests in November were on WiFi networks, up from 4 percent in August. After the iPhone and iPod Touch, the Nokia N95 and other N series phones are the leading WiFi devices in the UK.
  • The G1 (HTC Dream) generated 15 million requests in November and already represents 7 percent of all T-Mobile traffic. Android had a 2% share of smartphone operating system traffic in the US.
Heike Scholz

Heike Scholz

Heike Scholz ist Gründerin von mobile zeitgeist, Mobile Consultant, gefragte Rednerin, Dozentin, Interviewpartnerin und Workshop-Leiterin. XING

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