Blyk hat diese Woche eine weitere Finanzierungsrunde abgeschlossen und von seinen bisherigen Investoren, u.a. Goldman Sachs, IFIC und Sofinnova Partners, noch einmal 40 Millionen Euro erhalten.
CEO Pekka Ala-Pietilä des werbefinanzierten Providers hat bei mocoNews ein Interview gegeben.
“Mobile advertising is at least four things–content, messaging, search and display. It’s not fair to take a stand on all in one go. On the content and messaging side, which form Blyk’s main model, what is already emerging is the recognition that messaging works well with consumers because messaging is already part of their everyday behavior. It fits naturally within the mobile experience. Complemented with targeting, which makes messaging relevant, its the holy grail. Relevant messaging is not seen as an ad, but content. We know that young people want content from the areas of their interest, which is why we have got the high response rates. When people look at our model, to say mobile advertising is too constraining, too limited. It doesn’t take into account the different [strands] within it: we can do above the line, below the line, direct sales, and also market research.”
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