Nicht nur aber insbesondere für Entwickler von iPhone-Applikationen sind die 61 Slides von create with context “How people really use the iPhone” sicherlich höchst interessant.
Combination of in-lab and expert heuristic evaluation
- Interviewed blend participants at our Santa Clara research lab
- People who currently own iPhones
- People who have hands-on knoweldge of the iPhone, but do not own one
- People who had never touched an iPhone
Research focus on older, non-trendy demographic
- Ages ranging from 30-55
- Based on previous research, this target market has disposable income and purchases technology for self-consumption
Participant session structure
- Funnel approach, beginning with broad interview
- Followed by specific tasks and workflows
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