Nicht nur aber insbesondere für Entwickler von iPhone-Applikationen sind die 61 Slides von create with context “How people really use the iPhone” sicherlich höchst interessant.

Combination of in-lab and expert heuristic evaluation

  • Interviewed blend participants at our Santa Clara research lab
  • People who currently own iPhones
  • People who have hands-on knoweldge of the iPhone, but do not own one
  • People who had never touched an iPhone

Research focus on older, non-trendy demographic

  • Ages ranging from 30-55
  • Based on previous research, this target market has disposable income and purchases technology for self-consumption

Participant session structure

  • Funnel approach, beginning with broad interview
  • Followed by specific tasks and workflows

Via mite bei twitter

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