Die Omnicom Group gründet mit “Mobile Behavior” weltweit die erste “Mobile Consultancy”. Na ja, dann nennt man es halt Beratung, wenn andere schon vor einem Geschäftsbereiche oder Tochterunternehmen für Mobile ins Leben gerufen haben.
Noch ein paar Auszüge aus der Pressemeldung:
Mobile Behavior combines the insights and expertise of Omnicom’s award-winning Youth and Mobile Marketing practice with the worldwide breadth of the company’s most progressive advertising and marketing services agencies. The result is the industry’s first agency that brings together a client-proven approach to integrated mobile solutions with the credentials, experience, and network to deliver those solutions on a global scale. [...]
Wren called Mobile Behavior a major step toward enabling Omnicom to direct the adoption of mobile media, marketing, and advertising around the globe. He said the new firm is working with some of Omnicom’s largest agencies to help all of their 5,000 clients take the lead in mobile. [...]
Mobile Behavior is led by Alan Rambam, widely recognized as a leading youth culture and mobile marketing visionary. Most recently, Rambam managed Omnicom’s Youth and Mobile Marketing practice, as well as the practice’s research and insights arm, Next Great Thing (NGT). [...]
Based in New York, Mobile Behavior also is placing special focus on the Asia Pacific region, which continues to play a unique role in shaping the future of mobile marketing, social media, and wireless purchasing platforms.
Zur Omincom Group gehören u.a. BBDO Worldwide, DDB Worldwide, TBWA\Worldwide und OMD Worldwide.
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