Die Mobile Marketing Association MMA hat ihre “Mobile Advertising Guidelines” überarbeitet, wie sie es alle sechs Monate tut. Die aktuellen Änderungen:

  • Updated Mobile Web Guidelines:
    • Added recommendation on automatic resizing of Mobile Web banner ads
  • Updated Multimedia Messaging (MMS):
    • Revised the MMS Ad Unit and Aspect Ratio recommendations
    • Updated the Audio Formats best practices
    • Revised the Size recommendations
  • New Mobile Video and TV guidelines including the following:
    • Ad Units
    • Aspect Ratios