Eine Online-Umfrage von Ad-ology Research unter 1.105 Erwachsenen US-Amerikanern im August dieses Jahres ergab, dass über 60 Prozent derer, die ein neues Handy gekauft haben, sich von Online-Reviews und Weblogs haben leiten lassen. Die Ergebnisse im Einzelnen:
- Consumers who rated online blogs and reviews highly tend to be younger (18 to 34 years old) and have average or higher than average incomes.
- Television, newspapers, and direct mail advertisements were among the most influential traditional media for recent mobile phone buyers.
- 26.3 percent of consumers surveyed indicated they prefer to purchase mobile/wireless phones online instead of in person/at a store.
- Survey respondents also revealed product reviews, user comments, and blogs significantly influenced other consumer electronics purchases.
- The price of a cell phone was widely considered to be a less important buying factor than rate plans, coverage area, and mobile phone product quality.
Heike Scholz
Heike Scholz ist Gründerin von mobile zeitgeist, Mobile Consultant, gefragte Rednerin, Interviewpartnerin und Workshop-Leiterin.
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