Die Newspaper Association Of America (NAA), die als Verband 90 Prozent der Tageszeitungen auf sich vereint, hat einen Online-Leitfaden “Moving to Mobile” heraus gegeben.

Moving to Mobile

• Introduction: Newspapers and the Mobile Future

MOBILE CONTENT

• SMS Programs: Potential in 160 Characters or Less
• Wireless News: Small Sites, Big Returns
• How Newspapers Can Cell Themselves to Youth
• E-Readers: The Next Generation of the Printed Page

REVENUE

Mobile Advertising: The Next Big Thing Hasn’t Arrived (But It’s On Its Way)
• Part 1: Capabilities and Challenges
• Part 2: Banners and 2D Codes
• Part 3: Classifieds, Videos and Other Formats
• The Tipping Point for Mobile Local Search
• A Little Too Personal: Privacy Concerns Dot Mobile Revenue Landscape

CASE STUDIES

• The New York Times
• TBO.com
• The Cincinnati Enquirer
• Reuters

PODCASTS

• Matt C. Jones (Gannett)
• Sharon Knitter (Cars.com)

INFORMATION

• Statistics and Additional Resources
• Credits

Via Howie

Heike Scholz

Heike Scholz ist Gründerin von mobile zeitgeist, Mobile Consultant, gefragte Rednerin, Dozentin, Interviewpartnerin und Workshop-Leiterin. XING

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