Vom Mobile Marketer kommt “Mobile Marketer’s Classic Guide to Mobile Advertising“. Auf rund 50 Seiten beleuchten verschiedene Fachleute unterschiedlichste Aspekte des Mobile Advertising.
The articles offer best-practice tips, educational points of view and analysis. The case study on Johnson & Johnson is worth reading, as is the research on measuring ad effectiveness on the mobile Web.
Mobile Marketer’s Giselle Abramovich scored a scoop with her detailed feature on Playboy’s plans for mobile. The publisher offers a decent roadmap for most of its peers, highlighting the potential of leveraging content and advertising across several channels including mobile.
Another outstanding feature is the extensive survey on global mobile marketing trends as seen by key Draftfcb officers worldwide.
Draftfcb is known for its branding and direct marketing expertise. So the agency was well suited to deliver a fairly accurate snapshot of mobile advertising and marketing’s prospects this year and in the future.
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