Die Bewerbungsfrist für die Mobile Marketing Association Global Awards 2008 hat begonnen.

The Global Awards are open to all industry players and highlight the leaders in mobile marketing from every region of the world. This year’s event will take place during the Mobile Marketing Association’s (MMA) Mobile Marketing Forum and Awards Ceremony, to be held on 13 November in San Diego.

“The MMA has seen increasing success over the last year in mobile marketing programs world-wide as they are becoming a key piece of many brands’ overall marketing strategy,” says MMA President, Laura Marriott. “The MMA Global Awards are a great way for companies to showcase their hard work and commitment to the mobile channel.”

The 2008 Mobile Marketing Association Global Awards categories are:

• Best Use of Mobile Marketing – this breaks down into seven  sub-categories: Branding; Direct Response; Promotion; Relationship Building; Product/Services Launch; Search Marketing; and Cross Media Integration
• Innovation Award
• Innovation Award for Creativity – this breaks down into two sub-categories: Technology; and Media
• Mobile Marketing Academic of the Year (individual)
• Outstanding Individual Achievement in Mobile Marketing (individual)
• Mobile Marketing Association Award for Overall Excellence (company and/or committee)

Awards may be presented by geographic region, dependent on the applications received. The four global regions which may be recognized with separate awards are Asia Pacific, Latin America, EMEA, and North America.

Nominations are open to the public and should be submitted by email prior to the nomination deadline. Winners will be selected by the MMA’s Award Selection Committee and presented at the MMA Awards Dinner on 13 November in San Diego. Details on award guidelines, along with instructions on how to submit nominations can be found here.

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