29. September 2008bis2. Oktober 2008

Converged Messaging Summit, München

Mobile operator messaging revenues are under threat. Operators are rolling out flat rate data packages to encourage mobile internet usage and uptake, which is in turn enabling the availibility of free, ad-funded online messaging on the mobile handset. The potential for this online model to canibalise operator messaging revenues is clear. However, there is a huge opportunity for operators, who have a far closer relationship with their users than their online counterparts, to drive new messaging revenues from CONVERGED MESSAGING and secure the long term future of their messaging revenues. Operators also boast (and are in the position to take advantage of) the most important user community bar none – the mobile contacts list.

IIR’s Converged Messaging Summit is the consolidation of our hugely successful portfolio of messaging events and comes at a time when the messaging market is at a major cross-roads. Those who innovate, embrace new technologies and recognise the changing face of the converging telecoms market will be best placed to develop new services and drive future messaging revenue streams.Who Will Attend?

Who will attend

Thought leaders and decision makers in the mobile messaging industry including CxOs, Directors, Heads of Department and managers from Mobile Operators, Internet Service Providers, Handset Manufacturers, Messaging Application Providers, Social Networks, Instant Messaging Providers and Vendors.
Don’t Miss

At IIR’s Converged Messaging Summit you will learn the latest strategies to optimise and enhance your messaging portfolio including special focus on:

· Integration and interoperability challenges presented by Converged Messaging

· The real revenue potential from Mobile Instant Messaging (MIM)

· Unit based converged messaging pricing strategies

· Super SMS, SMS PLUS & SMS 2.0

· Personal IM and the road towards an enhanced user experience

· Driving revenues from video messaging and MMS

· Integrating social networking messaging into your converged messaging portfolio

· Presence & contextual messaging

· IP-based messaging

· Revenue threats from online messaging

· New & innovative business models including focus sessions on mobile advertising & marketing

· Driving mass market mobile email usage and revenues

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