Die Mobile Social Community itsmy.com der deutschen GoFresh lässt die Nutzer entscheiden, welche Werbung sie erhalten möchten. Aus der Pressemeldung:

As the first social network worldwide itsmy.com gives users control over the advertising channel they get. Ad-funded itsmy.com, one of the most popular mobile social networks in the world, allows its users to choose their favourites from 15 different advertising channels, such as fashion, sports, entertainment and education. This new approach will turn the opinion of Marketing departments on advertising in social networks upside down!

The idea is to create a win-win situation for users and advertisers: Users only get advertising which is really relevant to them and does not bother or bore them. This increases the time and attention they dedicate to these brands and products significantly. On the other hand advertisers are able to target exactly those people who are really interested and not just fit in a target group of f.ex. “18 to 24, female”.

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