Studien: Mobile Advertising
Es gibt mal wieder einige Zahlen zum Mobile Advertising:
Informa Reports Cuts Through Mobile Advertising Hype
“There is an absence of innovation in mobile advertising that has enabled the industry to accept Internet-based models, devoid of the functionality and capability that mobile technology delivers,” says Lane. “True mobile advertising does not exist today; what we are referring to is ‘advertising on mobile’. When mobile advertising combines user profiling, location and communication with unique mobile inventory, the industry can justify charging a premium rate over existing immeasurable advertising channels.”
Young Mobile Users Are Open To Mobile Ads; Revenues May Hit $150 Billion By 2011: Reports
Mobile Search Advertising To Grow From $445 Million This Year To $2 Billion By 2013: Report
Heike Scholz
Heike Scholz ist Gründerin von mobile zeitgeist, Autorin, gefragte Rednerin, Dozentin und Workshop-Leiterin. Mehr in ihrem Speaker-Profil oder auf XING
