Fast genau ein Jahr, nachdem Nielsen Telephia übernommen und zu Nielsen Mobile umgebrandet hatte, vermeldet jetzt comScore die Übernahme von M:Metrics für 44,3 Millionen US$.

comScore is expecting the M:Metrics business to be profitable on an Adjusted EBITDA basis by the end of the fourth quarter of 2008, and to be a significant positive contributor to Adjusted EBITDA in 2009. M:Metrics’ revenues are currently forecast to be approximately $11 million to $12 million for the full year 2008, and will contribute $6.5 to $7 million to comScore’s reported revenues for 2008 post-closing. Quelle