Juniper war schon immer sehr optimistisch mit seinen Einschätzungen, aber die aktuelle Studie bestätigt den Trend hin zu Mobile Social Networks und Location Based Services (LBS).
The global market for Mobile Web 2.0 will be worth $22.4bn in 2013, up from $5.5bn currently, according to a new report by Juniper Research. Embracing social networking & User Generated Content (UGC), mobile search and mobile IM (Instant Messaging), Mobile Web 2.0 provides a framework for delivery of collaborative applications, further enhanced and contextualised via LBS (Location Based Services). [...]
Other findings from the report:
• Total global revenues for mobile social networking/UGC will rocket from $1.8bn in 2008, to $11.2bn in 2013, accounting for 50% of the market, while growth in mobile search and mobile IM will be more measured
• Service revenues will account for the lion’s-share of total Mobile Web 2.0 revenues, although mobile advertising represents a significant opportunity
• Far East & China, Western Europe and North America dominate the global market for Mobile Web 2.0, but will be surpassed by the developing regions over the forecast period. Mehr
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