Im MobileMarketingMagazine bin ich auf folgende Bluetooth-Kampagne von Nissan gestoßen.

The skier’s descent down the piste is filmed via a head-mounted camera, and by a trained cameraman following the skier down the piste. At the end of the run, the skier is given a branded waterproof card containing a PAC (Personal Access Code), which they can use to download the run from the Internet.

Stream\ has also set up Nissan-branded Bluetooth ‘film zones’ in strategic locations across each resort. Nissan Bluetooth Zones will be set up in areas of high traffic and dwell time, such as at lift stations and in resort restaurants, where skiers can download Nissan X-Trail branded content onto their mobiles, free of charge.

Downloads include piste guides, resort guides and weather reports. Each resort offers a total of six, one minute-long video guides mapping out some of the best black, blue and red runs available in the resort. Each guide follows a skier (assisted by one of Nissan’s ‘robots’), providing key information to help them maintain safety and control, while traversing each route. Weiterlesen