JupiterResearch legt eine aktuelle Analyse zum Mobile Couponing vor. Danach sehen die Analysten die mobilen Coupons auf dem Vormarsch, aber es gibt auch verschiedene Hemmnisse.

Redemption methods are one key inhibitor to wider use by advertisers. Few retailers have systems able to read coupons directly from handset screens. This lack means the POS requires another way of verifying and tracking. Current methods include the following: entering the code manually in a cash register; matching it with a customer’s loyalty card number; or writing it down on paper-the least preferable way. But while there are still hurdles that need to be cleared, this method of mobile marketing presents some potential and clear benefits to advertisers.

“Mobile coupons will offer flexibility and the ability to target prospective consumers most likely to respond to an offer,” said David Schatsky, President of JupiterResearch. “Just how effective a tactic this is will be determined by the level of measurement. Because this technology is still evolving, it represents a solid opportunity to establish meaningful methods of measurement.”

Via PaymentsNews

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