Nielsen hat 5.700 US-amerikanische Handybesitzer nach ihrem Verhalten bei der Suche mit dem Mobiltelefon befragt. 46,1 Millionen Nutzer von Datendiensten verwendeten im dritten Quartal 2007 eine mobile Suchfunktion.

The most popular form of mobile search among data users in Q3 2007 was 411 (18.1 million users), followed closely by SMS (text-message) -based searching, which was used by 14.1 million data users during the same period.

While local listings were the leading search objective in terms of users, (27.1 million data users searched for local listings in Q3 2007), 14.8 million said they searched for information such as sports scores, news or weather, while nearly a quarter (11.3 million) said they searched for mobile content.

Demographics vary by search method. 61% of 411 search users are female, while 60% of WAP (or mobile web) search users are male.

SMS-based searching skews younger when compared to other methods of search. In fact, 33% of SMS searchers are under 25.

Within SMS search providers, Yahoo!, YellowPages SMS and SuperPages SMS all over-index for Hispanic users.