Wieder ein Pilot zum NFC Payment. Ich frage mich mittlerweile, wann es wohl den ersten Regelbetrieb geben wird. Böse Zungen behaupten, es gäbe für NFC Payment in Europa gar keinen Markt. Und der Handel wäre, nachdem er seine Bezahlterminals nun gerade auf EMV umrüsten durfte, nicht sonderlich begeistert wieder in Hard- und Software am POS zu investieren. Und Handynutzer sehe ich auch nicht an Supermarktkassen stehen und vehement nach dem Bezahlen mit dem Handy fragen. Also wo ist das Businessmodell?
LogicaCMG hat ein Pilotprojekt in holländischen Supermärkten, C1000 in Molenaarsgraaf bei Rotterdam, angekündigt. 100 Kunden können ihre Einkäufe mit dem Handy bezahlen. Der sechsmonatige Pilot wird von LogicaCMG und Schuitema, Eigentümer der C1000 Supermarkt Kette, geleitet. Dabei sind weiterhin die Rabobank, KPN, NXP Semiconductors und RFID Platform Nederland.
The payment system is one of the first European mobile payments applications that is directly linked to online debit accounts. The solution uses the existing online PIN payment infrastructure with the debit card replaced by a mobile phone. The mobiles are equipped with NFC technology (Near Field Communication), which supports contact-free exchange of information, such as payments, over a short distance. For customers, the key benefit is convenience as they no longer have to carry cash or debit cards to pay for shopping, but can simply take their mobile phone.For the customers taking part in the experiment, groceries can be paid for by simply holding the mobile phone next to the NFC reader at the checkout and entering their individual PIN. In addition to paying for shopping by mobile phone, bottle deposit refunds can also be stored on the phone.
Gerben Mak, innovation director from LogicaCMG in the Netherlands commented: “We are on the verge of a revolution in how we will use our mobile phones going forward in Europe. We’ve gained momentum due to a combination of increasingly mobile savvy generations, emerging technological advancements such as NFC and a timeframe of crucial developments in banking infrastructure across Europe such as the single euro payments area. The ability to pay by mobile phone is not in itself revolutionary but what it paves the way for will be.”
“Molenaarsgraaf was an obvious choice for this pilot. It is in an area with many Rabobank customers and there was strong support from the local C1000 supermarket branch. While only 20 kilometres from Rotterdam, Molenaarsgraaf is a small town where most people use the C1000 supermarket, meaning that we could quickly get a large part of the community to trial this new technology. The application fits in with the expectations and behaviour of the consumer. The initial reception has been positive and we believe that European consumers could benefit from the convenient retail experience currently being enjoyed in this small town in the Netherlands.” Quelle
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