warnermusic.jpgWie ich bei digital music news gelesen habe, wird Warner Music seine Zusammenarbeit mit Shozu ausweiten. Über Shozu hatte ich ja bereits einige Male geschrieben und nutze die Applikation selbst, um meine Fotos sofort nach der Aufnahme und supereinfach an meinen flickr-Account zu schicken.

Warner Music will mit Shozu den Künstlern einen direkten Kontakt mit den eigenen Fans ermöglichen, indem die Künstler Bilder und Videos direkt vom Handy an YouTube oder MySpace schicken können.

shozu.gifWarner Music Group is now expanding its partnership with ShoZu, according to information received Wednesday at CTIA. ShoZu enables artists to easily post images and videos to web-based destinations like YouTube and MySpace, a concept that means instant connectivity with fans. The Veronicas were the first to trial the technology to ShoZUdeliver video blogs from the road. Now, Warner is introducing more artists to the technology, including Ashley Tisdale, Tynisha Keli, Jessi Malay, Mike Jones, The Cribs, Crime Mob, Lance Miller, The Wreckers, Blake Shelton, and comedian Lisa Lampanelli. Each artist is using ShoZu in a slightly different manner depending on the specific promotional needs. Miller, for example, is using a camera phone and camcorder to document each stop on his current radio tour, and shuttling the media to his MySpace page. The content is also being pegged to a Google Map, where fans can click a city and relive some moments.

Jeremy Welt, vice president of New Media at Warner Bros., pointed to a technology that combines connectivity with cost efficiency. “This partnership gives our artists a fast and inexpensive way to connect with their audience,” said Welt. The deal structure revolves around a usage-based monthly fee, which includes the Share-It image upload service as well as promotional, subscription-based ZuCasts. Several months ago, Warner Bros. Records and sister label Atlantic announced a ShoZu tie-in that revolved around a YouTube New Year’s Countdown, just one component of the broadening relationship. That promotional splash included participation from Panic! at the Disco, Gnarls Barkley, and Paulo Nutini. Warner Bros. also used ShoZu to deliver live photos and videos from the 2006 Vans Warped Tour to the Buzznet community website. For ShoZu, the latest nod helps to validate the concept, and bolster development and expansion efforts. “They are now moving past the proof-of-concept stage to broader adoption,” said ShoZu chief executive Mark Bole.

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