Edgar, Dunn & Company hat seine “2007 Mobile Financial Services Survey” (PDF) vorgestellt. Diese Online-Befragung von 489 Fach- und Führungskräften der Finanzwirtschaft im Herbst 2006 ergab, dass die Zuversicht, in den kommenden 2-5 Jahren würden sich mPayment-Lösungen durchsetzen, gegenüber dem Vorjahr angestiegen ist.

Erstaunlich, dass 70 Prozent der Teilnehmer den Handel als treibende Kraft sehen. 65 Prozent entschieden sich für den Verbraucher. Wo sind denn da die Banken und die Mobilfunkunternehmen?

Aus der Pressemeldung:
“Our study reveals a collective vision on how mobile banking, payments and financial services will progress toward critical mass, with data illuminating the key market challenges and opportunities,” said Samee Zafar, director at Edgar, Dunn & Company.

The survey showed that industry professionals are generally more optimistic this year about the future for mobile payments, with 29% believing that it could happen within 2-5 years, representing an increase of 12% from the 2006 survey. Seventy percent of respondents believe merchant adoption will drive acceptance, closely followed by 65% who view consumer adoption as key to achieving critical mass, revealing the classic “chicken and egg” problem.

In assessing the potential for mobile banking, respondents identified balance inquiries, bill payment and financial services alerts, closely followed by P2P transfers, as the services which will contribute most to the growth in this area. Somewhat surprisingly, cross-border remittances were deemed likely to have a less significant impact on mobile banking growth.