Untersuchung von StrategyAnalytics:

The population of cellular data users will grow from 1.8 billion in 2007 to close to 2.5 billion in 2011 Consumer data revenues including cellular data transport and content will ramp from $125Bn in 2007 to just over $200Bn by 2011. Messaging remains the dominant data revenue stream throughout the forecast period with global revenues ramping to $111Bn. P2P SMS growth is slowing in many mature cellular markets, but use of new messaging tools, particularly email and Instant Messaging is set for significant growth in 07, as larger screen devices operating on faster networks at lower data price points open up services beyond the early adopter market. Infotainment revenues will double between 2007 and 2011, rising from $32 billion to just over $64 billion. The combination of lowering data access prices and improvements in the usability of services coming out of user interface enhancements and network transmission speeds will drive growth. The growing functionality and usability of handsets and networks will also feed into major growth in the use of Web browsing from mobiles and the outlook for Web 2.0 services appears positive. Data access pricing will fall. Following the launch of T-Mobile’s Web n’ Walk in 2005 and Three’s X-Series late in 2006, incumbent operators’ data access pricing is under significant pressure in a number of key European markets. In the US, bundling VAS with data access will remain the dominant approach in the next 2 years.